Digital Marketing
Digital Marketing Fundamentals
Explore SEO, search ads, social media, content planning, email campaigns, analytics and a practical digital marketing workflow.
Provided by HiringMart India
About this course
Explore SEO, search ads, social media, content planning, email campaigns, analytics and a practical digital marketing workflow.
What you will learn
Understand the core concepts, complete guided practice, apply the workflow to a realistic task, and demonstrate competency through module quizzes and assignments. / मूल अवधारणाएँ समझें, निर्देशित अभ्यास पूरा करें, वास्तविक कार्य पर प्रक्रिया लागू करें और मॉड्यूल क्विज़ व असाइनमेंट से अपनी दक्षता दिखाएँ।
Course curriculum
Marketing Strategy / मॉड्यूल 14 lessons
1. Digital Marketing Channels and ObjectivesArticle · 15 min
2. Audience Personas and Customer JourneyArticle · 18 min
3. Value Proposition and Brand PositioningArticle · 21 min
4. Marketing Funnel and Campaign PlanningArticle · 24 min
Content and Social Media / मॉड्यूल 24 lessons
1. Content Pillars and Editorial CalendarArticle · 15 min
2. Platform Selection and FormatsArticle · 18 min
3. Writing Hooks, Captions and Calls to ActionArticle · 21 min
4. Community Management and Brand SafetyArticle · 24 min
Search and Paid Campaigns / मॉड्यूल 34 lessons
1. SEO and Search Intent OverviewArticle · 15 min
2. Search Advertising StructureArticle · 18 min
3. Social Ads, Audience and BudgetArticle · 21 min
4. Landing Pages and Conversion BasicsArticle · 24 min
Analytics and Campaign Project / मॉड्यूल 44 lessons
1. UTM Tracking and Campaign NamingArticle · 15 min
2. Reach, Clicks, Leads and Conversion RateArticle · 18 min
3. Reporting and Optimisation DecisionsArticle · 21 min
4. Build a 30-Day Digital Campaign PlanArticle · 24 min